Press Releases

Catenate launches thINK Plaza, an Internet Community for Specialty Printing

Market Feedback Linked to Product Innovation

Contact:
Wendy Cobrda
Catenate, LLC
315-299-2559
wendy.cobrda@catenateconsulting.com

Manlius, NY - March 30, 2006 – Catenate, LLC announced today the launch of the thINK Plaza™, an online community for manufacturers and users of specialty printing equipment to exchange information on new technologies, postal requirements, and direct mail marketing.  Users can post messages on direct mail issues, post equipment reviews, and give feedback directly to equipment manufacturers and suppliers.  thINK Plaza will also provide access to relevant industry news, and serve as the home for a blog focusing on specialty printing industry issues. A key goal of the community will be the development of an expert panel of specialty printers to provide feedback on the needs of specialty printers. 

Product innovation through rigorous market research will be a hallmark of the thINK Plaza forum.  Specialty printing equipment manufacturers and suppliers will now have a direct link to printers and graphic art houses.  “Specialty printing is a massive, yet highly-fragmented marketplace,” says Wendy Cobrda, CEO of Catenate LLC and founder of thINK Plaza.  “We expect the industry research and panels resident in thINK Plaza to drive advances in new product development and yield market efficiencies.”

More information on thINK Plaza can be found at www.thinkplaza.com.  thINK Plaza is a trademark of Catenate, LLC.

About Catenate, LLC
Catenate, LLC (formerly Catenate Consulting, Inc.), is a women’s business enterprise founded in 1997 by Wendy Cobrda.  Catenate provides direct marketing consulting, custom surveys, data modeling, GIS programming, demographic segmentation, and mailing lists.  Catenate’s name is derived from the Latin term to link together, as Catenate links subject matter experts, disparate data sources, and pioneering methodologies to answer the questions that direct marketers have traditionally forsaken.  Catenate can be found at www.catenateconsulting.com.

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