Team Profiles

Wendy Cobrda, Chief thINK Officer
Catenate's founder and implementation specialist, Wendy Cobrda has over seventeen years of marketing experience covering a myriad of industries and applications. Wendy graduated from SUNY Oswego with a Communications Degree in 1987. Professional credits include WSEN in Syracuse and Shadow Traffic reporter for WCBS AM in New York as well as several other tri-state stations. She worked at the Radio Advertising Bureau analyzing ratings data to highlight radio's strengths as a medium, and provided voice-overs for the monthly sales tapes distributed to over 3,000 member stations.

Wendy worked for several target marketing leaders including: Mediamark Research, Claritas, Market Statistics and Group 1 Software. Her extensive knowledge of data sources, including database marketing techniques (such as Data Mining & CRM), Geographic Information System Applications, Pattern Recognition Software (modeling), Consumer Product Research, Segmentation Analysis and Postal Efficiency software applications give her a unique ability to improvise under the most data deficient circumstances. She is also a fearless and inspiring team leader.

Megan Kovacs –Market Research thINKer
Megan Kovacs contributes over 20 years of business and industry research to Catenate. As a graduate of the University of Michigan School of Business, a former valued team member of Coopers & Lybrand's National Mergers Acquisitions group, and a prior key player in the Treasury and Investment division at Great Lakes National Bank (a TCF subsidiary), Megan possesses a broad base of business knowledge. Combined with an instinct for emerging trends and a strong grasp of data interpretation, Megan is an invaluable partner in identifying, analyzing and determining marketing and strategy solutions. During her free time, Megan enjoys family activities, leading scout groups, playing league tennis and volleyball, reading, solving puzzles, arts & crafts and vacationing (of course).

Chet Geschickter – Strategy thINKer
Chet lives and works in Brookline, Massachusetts. He is the founder and president of Open Method (www.openmethod.com) a consulting firm focused on business strategy and ebusiness project management. He has 16 years of related work experience and has personally led strategy, planning and site design projects for Fortune 1000 companies including State Street, Fifth Third Bank, Fort Dearborn Life, Saucony and many others. He has also served as the head of marketing for two highly successful startup companies, and has published, spoken and been quoted widely while serving as director of research for a technology analyst firm. Chet is a board member of the Association for Strategic Planning Boston Chapter, and enjoys bicycle road racing, cross country skiing, hiking, coaching various sports teams his sons play on, and fixing up the house in his spare (?) time.

Zach Luse – System thINKer
Zach Luse lives and works in Chicago, IL. He has been working in web design, development and hosting for six years. He is a full-time webmaster for ISACA and the IT Governance Institute, and is a general systems and coding wizard. He is also the founder of Luse Media (www.lusemedia.com) a web development, consulting and web publishing company in Chicago. In his spare time he enjoys traveling, sailing and scuba diving.

Al Nicolini – Design thINKer
Al has been working in the Chicago area as a designer and animator for the past 10 years. He has been involved in planning, design and execution for marketing and business communication projects in various capacities such as interactive design, video animation, and presentation support and 3D graphics. He is originally from Brazil, a graduate of the School of the Art Institute of Chicago, and sometimes travels the country playing drums in the rock band The Tallest (not to be confused with The Shortest).

Jamie Headrick – Code thINKer
Jamie hails from Saskatoon, Saskatchewan (a place in Canada). He is the founder and principle of Custom Coded Connections (www.customcodedconnections.com). He has 8 years experience designing, developing, testing, and implementing software applications, and 5 years experience running the Qualitative Services department of an international data collection company. Jamie has participated in the design, development, and support of two online qualitative market research applications that are used by many of the top market research companies in the world. Jamie enjoys working on house renovations, watching football, and snowmobiling (of course).

Peter Buonfiglio –thINK Analyst
Peter is fast approaching two decades of experience in the competitive marketing arena. His specialties include organic growth strategies, channel management, and new product development. Peter has also served as the chief marketing executive for several startup companies, including manufacturing, software development, and engineering services organizations. Peter resides in Manlius, New York (near Syracuse). He works primarily between interstate highways, airport lounges, and in a dark corner of his basement where his kids can't find him. If Peter wins the state lottery this week, his first investment will be a $10,000 buy-in to the World Series of Poker No-Limit Texas Hold'em Tournament in Las Vegas (good luck Pete – see you on TV).

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