Everything about the specialty printing market is a challenge...from finding and engaging people who use this equipment to getting surveys completed. Coming up with good sweepstakes prizes is one of those tasks that required lots of discussion among the staff.
Since this is a trade-only promotion -- meaning, we are focusing our recruitment efforts on people in businesses who use specialty printers -- we've looked at our past efforts and have found that many respondents are in medium-sized shops. The prizes have to be good for the business yet good for the individual, too.
In the past we've given away IPAQs, gift certificates for HP Shopping, a $5,000 Rimage CD/DVD printer, pens and mugs too.
This time, the kind folks at Rena-USA offered us one of their most popular and in-demand printers -- the Rena Envelope Imager I -- along with a Rena Ink kit. Our sponsor, Hewlett-Packard is helping us with ink and we've also made sure to get thousands of dollars worth of American Express Reward cards to give to our winners. We've lined up over $18,000 of prizes -- and with such a small segment of printers -- the odds are that you'll have a great shot of winning!
Already, manufacturers are lining up to offer prizes -- in the future we'll be giving away more printers, ink and reward cards to people who help make this community grow by participating in both the surveys AND the community boards. (Hint, hint -- a new program will be unveiled soon....make sure to start posting wherever you are able -- participation counts!)
Bottom line! This is real research, not a sales gimmick. Your answers are aggregated with others that participate. No personal contact information is released to anyone (except the post office -- for delivering your gift!) Not only will you see the results of the survey within a few weeks after we close this, but your comments will help us improve our process. Over time, we will be able to look very closely at the trends that are driving business. We will exchange information that will change the equipment, substrates, media and inks we use to get our messages out -- on cds or dvds, packages, mail, even food.
Make a difference -- here.
Wendy
Since this is a trade-only promotion -- meaning, we are focusing our recruitment efforts on people in businesses who use specialty printers -- we've looked at our past efforts and have found that many respondents are in medium-sized shops. The prizes have to be good for the business yet good for the individual, too.
In the past we've given away IPAQs, gift certificates for HP Shopping, a $5,000 Rimage CD/DVD printer, pens and mugs too.
This time, the kind folks at Rena-USA offered us one of their most popular and in-demand printers -- the Rena Envelope Imager I -- along with a Rena Ink kit. Our sponsor, Hewlett-Packard is helping us with ink and we've also made sure to get thousands of dollars worth of American Express Reward cards to give to our winners. We've lined up over $18,000 of prizes -- and with such a small segment of printers -- the odds are that you'll have a great shot of winning!
Already, manufacturers are lining up to offer prizes -- in the future we'll be giving away more printers, ink and reward cards to people who help make this community grow by participating in both the surveys AND the community boards. (Hint, hint -- a new program will be unveiled soon....make sure to start posting wherever you are able -- participation counts!)
Bottom line! This is real research, not a sales gimmick. Your answers are aggregated with others that participate. No personal contact information is released to anyone (except the post office -- for delivering your gift!) Not only will you see the results of the survey within a few weeks after we close this, but your comments will help us improve our process. Over time, we will be able to look very closely at the trends that are driving business. We will exchange information that will change the equipment, substrates, media and inks we use to get our messages out -- on cds or dvds, packages, mail, even food.
Make a difference -- here.
Wendy
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